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Consumer vs. Client: which one are YOU currently?

Updated: 24 hours ago

What are the differences between a Consumer and a Client in the context of a (potential) real estate transaction? This discussion reflects one of the foundational concepts and principles in the interactions between a real estate professional and the public (comprised of both consumers & clients).

Real Estate professionals generally categorize the public into either consumers or clients. How can you tell if you are a real estate professional's consumer or their client during a specific stage of interaction with them? There are a few markers and measurements to tell the differences. We will get into them in this article. This is by no means an exhaustive list of differences.

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